A Direct Marketing Campaign for a Consumer Product Essay

A Direct Marketing Campaign for a Consumer Product - Essay Example  The advertising planâ ¨ will target crowds from the ages of twelve years of age to twenty-one years of age. Just the understudies from high schoolsïÆ'', universities and college of this age gathering will be picked in the main showcasing stage inside the Los Angeles Area. The private secondary schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The open secondary schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges remembered for our school visits are Academy Pacific Travel College, Agape Christian  The Lipton Green Tea (LGT) will be depicted as having the useful wellbeing fixings, for example, the truly necessary nutrients and minerals and its regular item without any additives, added substances, and food shading accordingly wiping out the chance of having hurtful reactions will be the primary subject of the advertising plan. This promoting procedure to pull in a specific objective crowd will be actualized from January 2006 to June 2006. Free one jug tests will be given to the planned adolescent.  They will at that point top off an overview poll to decide their taste remarks and different remarks and recommendations. Brilliant costly pamphlets and flyers will be given to each free inspecting understudy publicizing the numerous medical advantages taking the Lipton Green Tea to make them acquainted with the items. The LGT will have a similar selling cost as a Coke item. This implies the LGT will have an exceptionally idealistic projection of its showcasing system to corner a major part of the refreshment devouring business sector.